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Over the last couple of years there has been a drastic shift in the way the world goes to work. Workflows and everyday processes had to shift to meet the rise of remote and hybrid work. Also, people's shopping habits have changed to become more virtual, with a reliance on ecommerce and new services. Things have begun to settle down in the workforce and the need to shift and adapt isn’t as high, but many services and tools introduced over the last few years seem like they are here to stay.

As customer research and sales rely more heavily on great visual selling over time, creating product data is a crucial step for businesses aiming to thrive in the highly competitive marketplace. Product data encompasses various elements, including swatches/finishes, pricing, 2D-3D graphics and descriptions. By investing time and effort in creating proper product data, companies can ensure seamless ordering and delivery processes, facilitate collaboration with dealer partners, appear on popular sales or designer platforms, and build compelling digital imaging for their websites. In this blog post, we will explore the significance of creating complete product data and provide insights on how to maximize its value.