We are currently experiencing a dramatic rise in digital retail experiences as well as a continuous rise in the popularity of e-commerce across all industries. Some of the best and most custom additions to digital shopping are through web configurators which help people customize and engage with potential purchases Over the past years, there have been dramatic shifts to digital solutions in many industries. This was a product of necessity due to the event of the last 2 years that dramatically affected everyone across the globe. But it was also just an acceleration of a trend that we’ve been seeing across all industries and businesses for some time now.
There has been a growing desire among consumers to get an accurate preview of the product they are purchasing before they receive it. There are several solutions to this issue, but one of the most popular was for businesses to create digital configurators that would live on their client-facing sites. A recent study from 2021 by e-commerce technology company Zakeke shows that 41% of consumers are looking to have a much more personalized experience when it comes to their digital shopping interactions. With the shift to digital in recent years, businesses had to meet that desire with new digital/remote solutions. Many businesses had to consider how could they digitally provide their customers with a preview of the product that would both satisfy the customer’s need to ensure they were buying the right product and provide the most realistic preview.
Now, what is a web configurator exactly? A configurator is an online tool that a business can use to allow customers or clients to customize a preview of their product virtually. There are several varieties of configurators, but in any shape, they are a fantastic tool, that puts a lot of power into consumers’ hands. In this article, we will examine several types of configurators and how they are being used across several industries.
