As technology evolves, industries are finding new ways to use augmented reality (AR) and virtual reality (VR) to improve the customer experience. In the boating industry, these technologies offer unique opportunities to engage customers and help them visualize their dream boat before making a purchase. As customers look to do 24/7 research from home, educate themselves more before reaching out to sales and compare their options, a virtual boat showroom will be key to your marketing program. It is the best way to put your prospects in the captain’s chair and move them further down the purchase funnel.
