Welcome to the KiSP blog!

How The KITS collaborator Can Help With Digital Marketing for Furniture Business

Posted by Michael Astle on Dec 15, 2023 2:56:21 PM

When you are working in sales, you want to make sure you market yourself as far and wide as possible. You want to appear capable and memorable in prospective clients’ minds. In today’s digital world, it’s extremely important to have a strategy in place for digital marketing for furniture business. With a well-established digital marketing strategy, you can expand your reach much further. However, you will need the right materials to get your strategy into place and The KITS Collaborator can help.

Boost the return on your investment into The KITS collaborator by using it as more than just a mobile sales tool. There are several ways you can use The KITS collaborator to create marketing materials for digital marketing for furniture businesses. We’ll give you some examples and with those you should be able to expand your reach effectively.

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Topics: The KITS collaborator

Building a Virtual Boat Showroom

Posted by Michael Astle on Nov 29, 2023 12:00:00 PM

As technology evolves, industries are finding new ways to use augmented reality (AR) and virtual reality (VR) to improve the customer experience. In the boating industry, these technologies offer unique opportunities to engage customers and help them visualize their dream boat before making a purchase. As customers look to do 24/7 research from home, educate themselves more before reaching out to sales and compare their options, a virtual boat showroom will be key to your marketing program. It is the best way to put your prospects in the captain’s chair and move them further down the purchase funnel.

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Topics: Virtual Showroom, Boats

Break Boundaries and Expand your Business Reach with your Online Virtual Showroom

Posted by Michael Astle on Nov 22, 2023 4:44:24 PM

Ensuring your furniture business can reach the widest number of people relies on many factors. Is your business easy to access? Can people view your products easily? Do you have a digital presence that stands out from your competition? These are just some of the things you need to consider when trying to expand your business reach, especially in today’s business landscape, which is a very digital one. By employing the use of an online virtual showroom, you can take steps to increase your business reach while you learn more about your customer/client behavior and interest in your products. 

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Topics: Virtual Showroom

Design and AI: How is AI in Design Being Used?

Posted by Michael Astle on Oct 26, 2023 1:15:00 PM

These days it seems like you can’t go far on the internet and not hear something about chatbots, image generation, and sound-alike robotic voices. We are currently amid a deep AI craze, and everyone knows about it. However how deep does this craze go? Does it go beyond the trippy images and funny text logs you are seeing across your social feeds? Can this be something that businesses use to their advantage? Well, you can stop wondering because they already are. AI has made its impact and already many businesses have incorporated the use of it into their products and services, and this includes several design industries such as interior design, architecture and space planning.

AI design tools are just starting to be explored as they are in many industries. Many designers are exploring how this new tech can play a role in their design phases. But are we seeing a more permanent role for AI in design? Or will this be a fad? We will look at how some are using AI and the kind of future we see for AI in design as well as many other businesses.

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Topics: Design, AI

Gen Z Office Design – Attracting the Generation Now Entering the Workforce

Posted by Michael Astle on Sep 20, 2023 12:00:00 PM

We are now in the age of Gen Z starting to join the workforce in industries around the world. Like every generation, those of Gen Z have specific priorities in their life when it comes to work, family, and money and because of this, office designers are learning how to cater to Gen X workers. Many are wondering what Gen Z office design looks like and how can employers attract new Gen Z workers. 

We’ve looked at the latest trends when it comes to Gen Z office design as well as some of the main points that Gen Z workers consider when looking for employment. Take these points into consideration when designing spaces using tools like The KITS collaborator so you can design the perfect Gen Z office space.

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Topics: gen z, office design

The Value of Creating Proper Product Data: A Key to Sales Success

Posted by Michael Astle on Sep 1, 2023 12:30:00 PM

As customer research and sales rely more heavily on great visual selling over time, creating product data is a crucial step for businesses aiming to thrive in the highly competitive marketplace. Product data encompasses various elements, including swatches/finishes, pricing, 2D-3D graphics and descriptions. By investing time and effort in creating proper product data, companies can ensure seamless ordering and delivery processes, facilitate collaboration with dealer partners, appear on popular sales or designer platforms, and build compelling digital imaging for their websites. In this blog post, we will explore the significance of creating complete product data and provide insights on how to maximize its value.

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Topics: Product data, Entity

Manufacturer Spotlight: Bernhardt

Posted by Michael Astle on Aug 29, 2023 12:30:00 PM

We’re excited to announce that Bernhardt is now available on The KITS collaborator! Explore their digital catalog filled with contemporary office furniture. 

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Topics: Manufacturer Spotlight

Winning Furniture RFPs with Visualization: The Power of Compelling Visual and 3D Presentations

Posted by Michael Astle on Aug 1, 2023 2:00:00 PM

In the competitive world of contract furniture manufacturing, the ability to win Request for Proposal (RFP) bids is crucial for business growth and success. While traditional RFP responses typically rely on written proposals and specifications, incorporating compelling visual and 3D presentations can give you a significant advantage over your competitors. In this article, we will explore the role of visual presentations in the RFP process and provide valuable insights for marketers on how to create impressive visualization materials that align with client requirements - and you can start winning furniture RFPs with Visualization Services.

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Topics: Visual storytelling, Visualizations, RFP

Visual and 3D Marketing Strategies for Contract Furniture Manufacturers

Posted by Michael Astle on Jul 18, 2023 2:00:00 PM

In today's competitive business landscape, contract furniture manufacturers need to leverage effective visual and 3D marketing strategies to stand out and capture the attention of potential clients. Incorporating these techniques into your marketing approach can enhance your brand's visibility, engage your target audience, give your dealers an advantage and ultimately drive sales. In this blog post, we will explore the importance of visual and 3D presentations for contract furniture manufacturers and provide actionable steps to implement these strategies successfully. Discover how integrating visual and 3D marketing techniques can help contract furniture manufacturers gain a competitive edge.

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Top Healthcare Furniture Design Trends of 2023

Posted by Michael Astle on Jul 11, 2023 1:00:00 PM

Over the last 3 years, healthcare systems worldwide have undergone extreme changes brought on by tremendous pressure. They continue to be taxed and look toward the future as the world continues to recover from the pandemic. As hospitals and other healthcare facilities are taking the time to recover, they are also examining their design process and making changes to patient well-being through furniture design.

In 2023, the major healthcare furniture design trends that we are seeing are in direct response to the issues that arose during the pandemic. Manufacturers and contract furniture salespeople should keep the following issues in mind when planning layouts for clients in the healthcare vertical with The KITS collaborator.  Proper healthcare furniture design can help clients manage issues such as overcrowding and space flexibility; staff comfort and retention; and the behavioral health of both caregivers and patients. These healthcare design trends are sometimes similar to the ones we’ve seen in education and business settings as well, showing consistent responses to the societal changes we’ve seen in the early 2020s.

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Topics: design trends