NeoCon Virtual Showrooms: Expand Your Neocon Investment

Posted by Michael Astle on May 19, 2023 1:00:00 PM
Michael Astle

The furniture industry is no stranger to trade shows, and one of the biggest events of the year is Neocon, held every June in Chicago. It's a great opportunity for furniture manufacturers and designers to showcase their latest products and connect with potential buyers and partners. However, the limitations of physical events restrict their reach to a limited audience. To overcome this hurdle, furniture businesses are turning to virtual showrooms, turning their Neocon showrooms into Virtual Showrooms and elevating the value they receive from the show.  

By harnessing the power of virtual reality (VR) technology, companies can showcase their furniture products to a global audience year-round. Let's delve deeper into the benefits and opportunities presented by the Neocon Virtual Showroom concept.

Expanding Neocon Reach with Virtual Showrooms 

The Neocon Virtual Showroom offers manufacturers an incredible opportunity to expand their reach beyond the confines of a physical event. While trade shows like Neocon attracts thousands of visitors, a virtual showroom can be accessed by anyone with an internet connection, regardless of their location. This accessibility allows furniture companies to connect with a larger audience, including potential customers who are unable to attend the live event.

KiSP Virtual Showroom 1

But it's not just about reach. A virtual showroom also offers a more immersive experience than a traditional website or product catalog. By using VR technology, customers can get a sense of the scale and proportions of a piece of furniture, as well as its texture and finish. This can be especially important for customers who are considering a large purchase like a sofa or dining table.

Using Your Virtual Showroom at Neocon: Enhancing Booth Experience and Product Showcase

If you have already built a virtual experience, tradeshows are a fantastic place to show it off. One of the main advantages of incorporating a virtual showroom into your Neocon booth is the ability to draw people in with a unique and memorable experience. Virtual reality (VR) brings a ‘wow’ factor and a fun experience where tradeshow attendees can explore and interact with your furniture products in a visually stunning way. By providing a VR experience within your booth, you create a buzz and intrigue that naturally attracts visitors.

KiSP Virtual Showroom 5

Furthermore, a virtual showroom allows you to showcase a much larger selection of products compared to what can physically fit within your booth space. With limited square footage, it's challenging to display all the variations, color options, and customization choices that your furniture line offers. However, within the virtual realm, these limitations disappear. You can present an extensive catalog of products, allowing attendees to explore the full range of your offerings, including different sizes, finishes, and configurations. This comprehensive display not only impresses visitors but also increases the chances of finding the perfect fit for their needs.

Showcasing Colors, Finishes, and Customization Options 

Virtual showrooms provide an ideal platform for showcasing an extensive range of colors, finishes, and customization options that might not be feasible in a physical showroom. Unlike a physical space that needs constant cleaning and rearrangement to accommodate new product lines or variations, a virtual showroom allows businesses to display every possible option effortlessly. Customers can explore different color combinations, finishes, and customization features, enabling them to make informed choices based on their preferences. This level of flexibility and visual representation enhances the overall customer experience, as they can easily compare and assess different variations of a product in a virtual setting.

Constant Updates and Easy Modifications 

One of the significant advantages of the Virtual Showroom is the ability to keep it updated and relevant throughout the year. Unlike a physical showroom that requires significant effort and time to refresh, a virtual showroom can be modified and updated seamlessly. This ensures that customers accessing the showroom are presented with the latest products, designs, and offerings. Businesses can introduce new collections, experiment with different layouts, and incorporate customer feedback promptly. You can even change the signage and branding displayed throughout. This dynamic nature of the virtual showroom keeps the customer engaged and interested, leading to enhanced brand loyalty and increased investment in the showcased furniture products.

Utilizing Augmented Reality in Your Virtual Showroom

The integration of augmented reality (AR) elements takes the Virtual Showroom to the next level. By leveraging AR technology, businesses can provide an interactive experience for their customers. With a simple smartphone, clients can pull out a digital model of any furniture piece from the showroom and place it within their own physical space. This innovative feature enables potential buyers to visualize how the furniture will look and fit within their home or office environment, speeding up the decision-making process.

AR example


The Virtual Showroom, developed by KiSP, revolutionizes the way furniture businesses present their products to a global audience. By harnessing the power of virtual reality and augmented reality, companies can extend their reach, engage customers with interactive experiences, showcase a wide range of colors and finishes, and effortlessly update and modify their showrooms. As the furniture industry continues to embrace digital innovation, the Neocon Virtual Showroom stands as an essential tool for maximizing investment and connecting with customers beyond the limitations of physical trade shows.

Topics: NeoCon