Blog | Industry Insights with KiSP

Competing Smarter in a Changing Industry

Written by Michael Astle | Apr 17, 2025 3:49:25 PM

The contract furniture industry is changing.

We’re seeing fewer sprawling headquarters and more intentional, focused environments—hospitality-style offices, flexible education hubs, agile healthcare spaces. But this shift isn’t just about design. It’s changing how we all do business.

At KiSP, we’ve been part of this evolution for over 30 years. And we see it clearly: there’s a growing divide between those ready to compete in the new reality—and those falling behind. The difference? Embracing tools that support contract furniture digital transformation and deliver real ROI.

Fewer Giant Projects, More Strategic Moves

With fewer massive buildouts in play, every engagement has to count. It’s not about doing everything—it’s about doing the right things that set you up to scale, repeat, and win consistently.

That means:

  • Your tools need to talk to each other
  • Your data needs to be accurate and consistent
  • Your products need to appear where decisions are happening

That’s where Entity Data Creation becomes a real competitive edge.

One Step That Moves Everything Forward

If you’ve ever created data for a quoting tool, then had to reformat it for a configurator—or re-render a product line just to get it into a visualizer—you know how fragmented the process can be.

Entity Data from KiSP is different.

It’s built once, to our industry’s evolving standards, and designed to scale. It means your products are spec-ready, visual-ready, and visible in the tools dealers and reps already rely on—like KITS Collaborator and the KITS Configurator. No rework. No delays. No missed opportunities. It’s about investing your time in creating agnostic data allowing you to go across platforms knowning your data is going to work...everytime.

That means:

  • More visibility to your line
  • More chances to be included in quick-turn client presentations
  • More accurate quotes, fewer revisions
  • A unified foundation that powers rendering, configuration, and mobile sales tools—all from one starting point
  • Expert Insight: More manufacturers are recognizing that visibility in sales tools drives not just quotes, but spec inclusion rates. If you're not in the tools, you're not in the room.

It’s Not Just Data—It’s Distribution

Entity isn’t just a checkbox saying “your data is available.” It’s your go-to-market engine.

It puts your products in the right moment, in the right tool, at the right time—making them easier to find, easier to sell, and easier to scale.

And in a time when every spec counts, that kind of visibility can make all the difference.

Future-Proof Your Line

And it meets your needs. We can build data to meet your needs without overcommitting your time and money – and we’ll help you find the right solution.

As the industry moves forward, manufacturers and dealers alike will need to make choices that work now—and for what’s next.

Entity Data is that choice.

It sets you up for today’s hybrid sales conversations and lays the groundwork for future expansion—whether that means new visualization services, exploring new verticals, or launching a configurator.

Yes, KiSP can support all of that. But it starts with a rock-solid foundation.

Let’s build it—together. So your products don’t just show up—they stand out. 

Want to explore how Entity Data fits into your digital strategy? 
👉 Discover KiSP Entity Data Creation